After a long and tiring run, Microsoft finally retired Internet Explorer from the PC browser game and replaced it with the new and fresh Microsoft Edge. While Microsoft Edge does have its strong points such as security, where it has been deemed superior to all competitors by experts in the field, the browser has still been found lacking overall. This has led people to lean on more consecrated browser solutions such as Firefox, Opera, and everyone’s favorite, Google Chrome.
For this reason, Microsoft has taken its browser marketing into the 4K spectrum. The tech icon partnered with Netflix to provide 4K quality content for Netflix subscribers. Actually, Netlfix will be providing all the 4K content, as long as you have a Netflix subscription and use Microsoft Edge as your browser. It has been specified that 4K is only available on Netflix for Edge users, making it an exclusive feature.
Netflix users will also have to meet hardware requirements. Even though they are eligible through using Netflix on Edge, they cannot use the 4K feature if they don’t have the specs to run it. The 4K technology requires the latest i7 generation chipset and a display that supports it.
In hopes of luring in more customers, Microsoft has also launched a couple of subtle attacks at Google Chrome saying that users will benefit from a longer battery life on their device by using Microsoft Edge instead of Google’s browsing solution.
Whether or not Microsoft finds success with this 4K campaign is to be seen as Edge continues to trail in market share. Currently, the Internet Explorer replacement holds no more than 5.26% of market shares, meaning that people aren’t nearly as impressed by security as much as they are by pretty much any other aspect that makes for a good browser.
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