Microsoft unveils new Bing iMessage Extension for iOS devices

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On top of its investments in Windows 10 Mobile devices, Microsoft is also heavily shelling out cash for other platforms outside its environment, including Android and iOS devices in a bid to grow its presence in the mobile market.

It only makes sense for the software giant to do so. After all, majority of mobile users are currently on those platforms. And who uses Windows phones nowadays anyway? That is why Microsoft keeps releasing updates for its apps on Android and iOS. The latest update coming from Redmond is the new Bing iMessage Extension.

That means Bing is now available as an iMessage extension, letting iOS users search for GIFs, places, movies, and other content online without leaving the conversation. You can also share links with contacts and plan your dinner with someone special or with family members from from iMessage using Bing.

Bing explained in a blog post announcing the launch of the Bing iMessage Extension:

With the introduction of the Bing iMessage Extension, people can express themselves with GIFs, search and easily share places, movies, and more from the web, without leaving the conversation. To get started, simply get the Bing app for iPhone and enable the Bing iMessage Extension through iMessage.

While sharing a Bing link was a good way to pass along content that users had common interest in, surfing back and forth between messaging friends and sifting through a multitude of movies or restaurants is a hassle. The Bing iMessage Extension allows you to share a restaurant or movie card directly so it’s easier and quicker to make plans.

You can access the extension by first downloading Bing for iOS and enabling the iMessage extension.

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