In the context of the World Wide Web, a bookmark is a Uniform Resource Identifier (URI) that is stored for later retrieval in any of various storage formats. All modern web browsers include bookmark features. Bookmarks are called favorites or Internet shortcuts in Internet Explorer, and by virtue of that browser‘s large market share, these terms have been synonymous with bookmark since the first browser war. Bookmarks are normally accessed through a menu in the user’s web browser, and folders are commonly used for organization. In addition to bookmarking methods within most browsers, many external applications offer bookmark management.