BusinessInsider Launches its own Windows 8, 10 App

by Radu Tyrsina

CEO & Founder

October 28, 2013

Affiliate Disclosure

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BusinessInsider launches Windows 8 app for its readers, but seems half-baked

I am a subscriber with BusinessInsider, particularly the tech news section and today I learned that they are launching a specialized Windows 8 app. Now, I can read news on my Windows 8 tablet straight from their own made app. BusinessInsider joins other Windows 8 news app, such as CNN, NewsExpresso, Financial Times, Microsoft News, ESPN and many others.

The BusinessInsider Windows 8 app comes with intuitive navigation and an easy to read layout and, according to the team:

The coolest feature is the live tile on the home screen that scrolls through headlines automatically

The BusinessInsider Windows 8 is filed under the News & Weather category, and I expect it soon to be among the top free apps from the Windows Store, if most of the Windows 8 users that read BusinessInsider will download the app. As expected, the app does come with a few glitches, such as slow loading of certain stories or pixelated images.

I wonder if BusinessInsider users that are on a touch-enabled Windows 8 device will continue to go to the url bar to access the publication or if they will stick with this app from the Windows Store. Let’s see.