Facebook is planning to roll out its new clear history feature. The social media giant confirmed this information on Tuesday.
The CFO of Facebook used the platform of Media & Telecom Conference 2019 to confirm that the feature will be available to the users later this year.
What does this mean for users and advertisers? Facebook with no longer be able to show targeted ads to the users as it will be difficult for the company to use 3rd party app data.
Clear history feature works just like the one that clears your cookies and history. It allows users to have complete control over their data. They will be able to delete all the information regarding web sites and apps from their Facebook accounts.
The feature was initially announced by Facebook in May 2018 during its F8 conference. At that time Facebook announced that users would be provided with a simple control that they will be using to clear their Facebook’s browsing history.
They will also be able to turn off the feature that stores this kind of data into your account.
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Facebook is currently under fire
Facebook is currently focusing on the clear history feature following Cambridge Analytica scandal last year. Although the company has not yet revealed more details regarding the feature, we can clearly see that Facebook’s ability to generate revenue by targeting ads is definitely going to be affected.
The impact will definitely depend upon how frequently users actually utilize the feature.
We all know that 2018 was a bad year for Facebook, as the company was accused of data breaches. Furthermore, some shocking revelations regarding its business practices also came under the spotlight.
Facebook was convincing the users and various lawmakers to make-up data leaks and correct its current business practices.
Now, most of the internet companies and Facebook are currently bound to follow additional government regulations.
Recently, a newly formed task force by FTC has been assigned the task to monitor various technology companies. The force will investigate and take appropriate action against potential misconducts.
The clear history feature is definitely a blessing for those who think that the task is pretty frustrating. Notably, over seven million companies are currently comprising its advertisers base.
As a matter of fact, we will have to wait and watch how Facebook revises its current business model. What do you think will the company be able to regain user’s trust and generate revenue as well?
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