Google wants 80% of Microsoft’s business clients

John White By: John White
2 minute read

Home » News » Google wants 80% of Microsoft’s business clients

Google wanting to destabilize Microsoft’s Office business by reeling in its business customers is nothing new, but things could get even more interesting in the coming months as the search giant is planning to double down.

Companies that enter a long-term Enterprise Agreement with Microsoft are been given competing offers by Google in a bid to cut costs, adding discounts for partners along with consulting. For those unaware, an Enterprise Agreement is a contract between Microsoft and another company that agrees to use the software giant’s services for a number of years. This is exactly the kind of opportunity Google wants more of to become further rooted.

According to the president of Google for Work Amit Singh in a 2015 interview with Business Insider, the ultimate plan is to steal 80% of Microsoft’s business customers. Singh says by placing both Google for Work and Microsoft business tools side-by-side, customers were able to choose for themselves and decide which product is superior.

This aggressive move went online back in October of this year. Despite that, we’re wondering how Google aims to do this realistically when its software suite lacks 80% of the features found in Microsoft Office. Interestingly enough, Singh says the 80% gap is deliberate with the plan being to build the product over time. Furthermore, giving away the apps for free makes it possible for customers to convince themselves that Google for Work is a decent enough product.

At the moment, both Office 365 and Google for Work are growing. However, as expected, more customers are taking advantage of what Microsoft has to offer according to another report via Business Insider.

It is clear that Google is slowly growing its business and doing a decent job. The biggest problem we’ve come across with Office 365 is the fact that the its online apps are not as good as what Google has on offer.

Discussions

Next up

Xbox Live is still down for many due to scheduled maintenance

Rabia Noureen avatar. By: Rabia Noureen
2 minute read

Microsoft scheduled major maintenance works for Xbox Live on February, 19 but the effects are still visible today. The maintenance was scheduled between 2:00PM UTC and 6:00PM […]

Continue Reading

What email clients can I use with BT Internet?

Vladimir Popescu avatar. By: Vladimir Popescu
Less than a 1 minute read

Have you even wondered if there is any way to use your BT Internet with other email clients?  If the answer is yes, then you […]

Continue Reading

4 solutions to fix HP Connection Manager fatal errors

John Waibochi avatar. By: John Waibochi
3 minute read

One of the issues that affect the otherwise awesome HP Connection Manager utility is the HP connection manager fatal error problem. The program, created to […]

Continue Reading