Google wants 80% of Microsoft’s business clients

By: Vamien McKalin
2 minute read

Google wanting to destabilize Microsoft’s Office business by reeling in its business customers is nothing new, but things could get even more interesting in the coming months as the search giant is planning to double down.

Companies that enter a long-term Enterprise Agreement with Microsoft are been given competing offers by Google in a bid to cut costs, adding discounts for partners along with consulting. For those unaware, an Enterprise Agreement is a contract between Microsoft and another company that agrees to use the software giant’s services for a number of years. This is exactly the kind of opportunity Google wants more of to become further rooted.

According to the president of Google for Work Amit Singh in a 2015 interview with Business Insider, the ultimate plan is to steal 80% of Microsoft’s business customers. Singh says by placing both Google for Work and Microsoft business tools side-by-side, customers were able to choose for themselves and decide which product is superior.

This aggressive move went online back in October of this year. Despite that, we’re wondering how Google aims to do this realistically when its software suite lacks 80% of the features found in Microsoft Office. Interestingly enough, Singh says the 80% gap is deliberate with the plan being to build the product over time. Furthermore, giving away the apps for free makes it possible for customers to convince themselves that Google for Work is a decent enough product.

At the moment, both Office 365 and Google for Work are growing. However, as expected, more customers are taking advantage of what Microsoft has to offer according to another report via Business Insider.

It is clear that Google is slowly growing its business and doing a decent job. The biggest problem we’ve come across with Office 365 is the fact that the its online apps are not as good as what Google has on offer.

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