Apple Beats Microsoft as Consumers Buy More iPad Pro Units than Surface
Microsoft isn’t exactly a hardware company, and its efforts into building reputable devices have always been met with criticism. Its Surface line of tablets is essential into promoting the concept of 2-in-1 Windows 10 devices, but also for Redmond’s effort in trying to tackle Apple’s iPad.
However, as it almost always happens, the company has once again failed to claim a victory over the iPad. According to fresh data coming from IDC on worldwide tablet shipments, we find out that the iPad Pro blew past Microsoft’s Surface line of products.
iPad Pro Claims an Early Victory over the Microsoft Surface
Apple’s new 12.9-inch iPad, seen as a direct competitor against detachable and hybrid tablets/laptops, outsold Microsoft Surface and other detachable tablets. Here’s what Jitesh Ubrani, Senior Research Analyst with IDC’s Worldwide Quarterly Mobile Device Trackers, said in its report:
This quarter was unique as we had new detachables in the market from all three of the major platform players. Despite lukewarm reviews, the iPad Pro was the clear winner this season as it was the top selling detachable, surpassing notable entries from Microsoft and other PC vendors. It’s also important to note that the transition towards detachable tablets has presented positive opportunities for both Apple and Microsoft. However, Google’s recent foray into this space has been rather lackluster as the Android platform will require a lot more refinement to achieve any measurable success.
Statistics provided by research firm IDC claims the iPad Pro has managed to outsell the Surface tablet in the fourth quarter of 2015. Apple sold a total of 2 million iPad Pro units during the quarter, while Microsoft’s Surface line reached 1.6 million and posted an increase of 29 percent year over year.
However, despite overtaking the Surface Pro, we should know that Apple’s tablet business dropped 24.8 percent year over year, which, to be fair, is a sign that the overall tablet industry is declining, being down -13.7% year over year.
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