Fans of the Lumia brand are worrying today after it was revealed that Microsoft might be on the verge of phasing out its social presence. If this is indeed the case, then fans may have to prepare for some bad news at BUILD 2016.

From what we have come to understand, Microsoft has decided to shut down its Lumia Voices Twitter account. The company did not specify why this decision was made, but it doesn’t come off as a good idea for fans who were hoping Windows 10 Mobile and the Lumia brand would continue into the future.

At the end of the day, the Lumia social pages and blogs are ghost towns as they rarely see new updates due to the lack of new devices and news coming out of Microsoft. It’s as if the software giant wants the Lumia name to suffer a slow and agonizing death and for the most part, it is happening.

Chances are Microsoft may feel there is no need to keep the Lumia Voices account around since there are several Lumia-related social accounts on the web already. Also, this could be a sign that the software giant is definitely aiming to replace the Lumia brand with something potentially more successful.

We’ve heard rumors in the past of Microsoft making plans to release a Surface-branded smartphone in the future. Nothing concrete in regards to this rumor was ever squeezed out of Microsoft but on the flip side, the company has never denied a thing. As it stands, we could see the announcement of a Surface smartphone at BUILD and an announcement that the Lumia line of devices will be shelved or only used for medium or low-end Windows 10 Mobile devices.

For the sake of Microsoft’s mobile ambitions and fans who have supported Windows on smartphones since 2010, we hope the platform won’t go the way of the dinosaurs. The smartphone market needs competition, even it’s safe to say that Windows 10 Mobile doesn’t offer much competition proven by Microsoft’s willingness to support Android and iOS — sometimes even more than its own platform.

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