Microsoft works with newspaper publisher Pioneer on a journalism app
Pioneer News Group is a company that operates 23 newspapers in Montana, Idaho, Utah, Oregon and Washington and has teamed up with Microsoft in order to provide its subscribers free Windows 10 tablets.
Whoever signs up for a $15/month, one-year digital subscription with participating newspapers will get a free Windows 10 tablet with the subscription on it. In addition, users will also get the option to have the Sunday newspaper delivered to their homes.
As expected, the Windows 10 Tablet comes pre-installed with uReporter which is available for Windows, iOS and Android devices. Keep in mind this application not only allows you to read the news, but also update your own news.
Eric Johnston, Pioneer’s Chief Operating Officer, claims that “people still look to the newspaper for information, and it’s still valued”. It is good to know that Johnston has been involved in journalism since he became a reporter in yhr eighth grade for his school newspaper that was published with an IBM Selectric typewriter. He added that “if we can keep readers engaged, that’s part of the battle of keeping the newspaper a vibrant piece of the community, whether it’s in print or not.”
Eric Johnston met a few executives from Microsoft while playing golf back in 2014 and after a few discussions, the American multinational technology company headquartered in Redmond, Washington started helping Pioneer to connect with Posh Technologies, a company that knows how to build mobile applications for news organizations. Soon enough, Posh built the uReporter application for Windows by using the Microsoft’s Universal Windows Platform.
Would you pay a fee of $15 per month for an entire year digital subscription with participating newspapers in order to get a free Windows 10 Tablet?
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