Microsoft removes Surface 3 from Store due to poor sales

by Radu Tyrsina
Radu Tyrsina
Radu Tyrsina
CEO & Founder
Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of... read more
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Microsoft’s Surface line of hybrid devices made quite an impact on the tech market. Initially disregarded by both market peers as well as consumers, the Surface line quickly made an impression with its audiences and ended up being a very successful endeavor for Microsoft. The ability to instantly turn your laptop into a tablet and the other way around was something fans ended up responding quite well to, which is why the line has evolved so much since the first version. Recently, however, the Surface 3 device was the recipient of some bad news.

Say goodbye to Surface 3

It seems that Microsoft has de-listed its Surface 3 device from the official Microsoft Store. This is a move that hardly surprised anyone. It was to be expected for the Windows developer to come with such a drastic move since the handset was underperforming on the market lately, something that has a lot to do with the release of superior versions such as the Surface Pro 4 and Surface Book.

This can be traced back to Microsoft’s recent earnings report which clearly shows that the Surface 3 wasn’t a top earner, but rather a nuisance for the company in the sales department. That being said, it was removed from the store, and all other Microsoft stores maintain an “out of stock” status towards the device.

What’s next?

The Surface line of devices is bound to be receiving some new members as Microsoft is rumored to be working on multiple innovative projects such as a Surface smartphone. This would mark the return of Microsoft in the mobile phone industry after a less successful run with Nokia, from which it has eventually separated to bring Microsoft Lumia devices.

Those weren’t the talk of the town either, but the company might get another shot at mobile recognition if it manages to nail the allegedly-in-development Surface Phone, along with the rumoured Windows 10 ARM.


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