Microsoft Partners with TG Fone Retailer to Sell Windows 8 Tablets in Thailand

by Radu Tyrsina

CEO & Founder

June 17, 2014

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Microsoft is interested in expanding the reach of tablets powered by its Windows 8 software as much as possible, and for that, it has now partnered with TG Fone, Thailand’s biggest electronics retailer, to sell Windows touch devices.

Microsoft is making its Windows tablets available nationwide in Thailand thanks to the 170 TG Fone retail outlets that span across the country. And with a population of almost 70 million, there are plenty potential buyers for Windows 8.1 tablets. Haresh Khoobchandani, managing director of Microsoft Thailand, said that Microsoft is looking to continue the evolution of Windows into the “cloud first, mobile first” era.

Windows 8 tablets to experience market share growth in Thailand

Khoobchandani added the following:

Our vision is to eliminate this barrier to productivity with devices and services that serve up the full power of a PC and work on a connected platform, and that is exactly what we are offering in Windows tablets

Thavorn Thavornsapanant, managing director of TG Fone, said that the latest Windows version combines the comfort of mobile devices with the productivity of desktop units and this is going to be a winning recipe for Thailand consumers. Acer Iconia W4 is said to be the first Windows tablet to be sold under this partnership, with much more to come in the near future. Thavorn also added:

We are delighted to have been appointed as the first mobile channel partner for Windows tablets in Thailand

This kind of partnership seems like a good idea for Microsoft to expand the reach of Windows tablet, which have yet to prove their potential, as Apple’s tablets and those powered by Google’s Android are still ruling the market. If Redmond would apply this idea to other countries, then more consumers will get to test for themselves such devices and, naturally, sales will increase.