Microsoft’s Latest Scroogled Attack Slams Gmail’s Email-like Ads

By: Radu Tyrsina
2 minute read

Gmail is used by millions of users around the world and most of them have become already used to the advertisements they get. And I’m sure that many of you didn’t even notice Google’s latest “invention” – ads disguised as promotional emails. In its latest attack at Google on its Scroogled website, Microsoft takes dig at what it calls “Gspam“.

Microsoft’s Scroogled campaign is going on since November, 2012 with the previous episode taking part in April and concerning privacy flaws Google’s Play Store. Microsoft’s latest attack might be a little too late, since Google redesigned Gmail back in May this year to add vendor-paid ads in the form of promotional emails.

scroogled gmail ads

Latest episode in Scroogled targeted at Gmail’s spam ads

The Redmond company tries to persuade users to switch to Outlook from Gmail:

Google violates your privacy by reading every single word of every single email sent to and from Gmail accounts so they can better target you with ads. Now, they’re going one step further over the line by using that same personal information to spam your inbox with ads that look like real emails.

Your email provider should protect you from spam, but Google is doing just the opposite; they’re reading your private email conversations and using what they find to push junk mail directly to your Gmail inbox. is different. We don’t scan the content of your email to target you with ads, and don’t spam your inbox with ads that look like personal email.

Don’t call me a Microsoft fanboy, but the reason seems good enough to make the switch. I, personally, don’t like how Outlook feels on Windows 8 and that’s why I’m not switching just yet. To make things even more serious, Microsoft has also prepared an online petition that is directed at Eric Schmidt, Google’s CEO.

At the moment of writing this article, there have been more than 31 000 signatures from the total of 150,000 needed to hand it over to mister Schmidt. But since Google’s business is focused on advertising, I really don’t think Google will step back, especially that this comes from a rival’s move and not from the users themselves.

Still, maybe Microsoft should focus on improving their own product instead of trying to show the negatives of its competitors. The Redmond company is applying the very same tactic when it comes to tablets, trying with so many ads to show the disadvantages that the iPad has. But it keeps on selling, unlike Microsoft’s discounted Surface slates. Watch the video below:


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