Latest Google Search update protects you against online harassment

Alexandru Poloboc
by Alexandru Poloboc
News Editor
With an overpowering desire to always get to the bottom of things and uncover the truth, Alex spent most of his time working as a news reporter, anchor, as well as TV and radio... Read more
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  • Google developers revealed that they are working on a new technology called Multitask Unified Model (MUM).
  • The company will remove malicious sites from Search results, and lower the ranking of similar low-quality websites.
  • The plan is to protect users that are targeted by repeated harassment when sensitive personal content gets posted.
  • There is still a long way to go until the feature will be harassment-free, but Google is hard at work on trying to prevent it. 
Google improved search results

Being the number one goo search engine in the entire world, Google Search is constantly getting new updates and new security measures, as well as some redesigns, every once in a while.

No surprise, considering the vast number of users that use this service over and over again, year after year.

Last month, developers revealed that they are working on a new technology called Multitask Unified Model (MUM), that will fetch answers to even more complex search queries.

Malicious websites will be removed from Google Search

Google’s already existing search mechanism currently involves users manually reporting websites which post content about them, without having consent, and demand payment for its removal.

Through the same process, Google later investigates the information provided by someone affected by this harassment and removes the page from search results, and also demotes that website’s overall ranking.

The new plan is for Google to continue enhancing this process by not only targeting the malicious site, but also lowering the ranking of similar low quality websites that still appear in the search results.

This initiative will serve in protecting users that are targeted by repeated harassment, through unfavorable information posted about them, that gets posted without their consent. 

Still a long way to go for improving Google Search

As we can all imagine, the process of enhancing Search is an endless one, and the company states that it will continue to constantly evolve the experience, based on feedback, as well as the ever-changing landscape.

Over the years of building Search, our approach has remained consistent: We take examples of queries where we’re not doing the best job in providing high-quality results and look for ways to make improvements to our algorithms. In this way, we don’t “fix” individual queries, since they’re often a symptom of a class of problems that affect many different queries. Our ability to address issues continues to lead the industry, and we’ve deployed advanced technology, tools, and quality signals over the last two decades, making Search work better every day.

Malicious third parties will always come up with new ways to exploit or damage users’ image, so its only right that the major companies that facilitate web-navigation to take adequate measures.

In the mean time, we all have to be careful with what personal information we put out there, as it can be used against us at some point in time.

Have you ever dealt with such a situation? Let us know in the comments section below.

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