Windows 10 opens tabs in Opera on its own to advertise Edge

By: Madeleine Dean
Less than a 1 minute read
edge browser aggressive ads

Many Opera users recently complained on Reddit about Windows 10’s pushy behavior when it comes to using the Edge browser.

More specifically, users reported that the OS opens a new tab on Opera aimed at advertising Edge. Using the browser of choice of many Windows 10 users simply to promote Edge is indeed a bit strange.

After unlocking my Windows 10 computer, I discover that Windows has decided to open a tab in my Opera browser solely to advertise Edge browser to me.

This unexpected Edge ad made many users angry. They asked Microsoft to stop telling them what browser to use.

MSFT need to stop this nonsense, no one should be forced to use edge period.

By the way, in case you are annoyed by this, use this guide to disable the ads.

Edge ads getting more frequent

edge browser

This is not the first time that Microsoft has tried to convince users to switch to Edge. The company regularly rolls out battery test results that show Edge improves Windows 10’s battery life.

However, the decision to go from simply boasting Edge’s battery life advantages to automatically opening tabs on third-party browsers in order to convince users to install Edge is indeed a daring strategy.

If you use the Opera browser and you encountered this strange tab behavior too, use the comments section below to tell us more about your experience.

Also, what do you think about the strategy that Microsoft uses to promote Edge?

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