Latest version of Privacy Badger blocks evasive trackers and Google Analytics


Vlad Turiceanu
by Vlad Turiceanu
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Privacy Badger blocks Google Analytics

If you’ve had enough with third-party trackers, then Privacy Badger is the perfect tool to protect your internet privacy.

What is Privacy Badger and how does it save me from trackers?

Privacy Badger is a free and open-source browser extension for Chrome, Firefox, Opera, and Firefox for Android that blocks tracking cookies and advertisements.

When it comes to common trackers, Privacy Badger does what any other blocking tool does. It blocks. But what’s special about it, is that with the latest update, it can block a new class of trackers, including Google Analytics.

To make things easier, let’s put it this way: when you browse the internet, ad networks build a profile of your browsing history through third-party cookies. That’s called tracking.

But things aren’t always that simple or clear, and sometimes can get more complex or it can be confused with other things.

What’s new in the latest Privacy Badger version?

That’s why the development team behind Privacy Badger changed things up in the latest update. Now, the blocking tool uses heuristics (patterns of behaviour) instead of human compiled lists.

Again, to make things simpler, normal blocking tools use lists with tens of thousands of entries to decide what to block and what not. Privacy Badger uses behaviour analysis.

To identify tracking, the tool uses heuristics like third-party cookies, local storage “supercookies”, and canvas fingerprinting.

Because Google Analytics doesn’t use any of those and relies on cookie sharing, Privacy Badger got a new heuristic in the latest version just to be able to block Analytics.

Well, if trackers are evolving, blocking tools have to evolve as well, don’t you think? And that’s why you can count on Privacy Badger.

How do you preserve your online footprint?

Tell us in the comments below, along with your opinion about Privacy Badger and we’ll continue the talk.