Starbucks CIO shows why next version of Windows is “risky business” for Microsoft

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Robert Scoble: Starbucks CIO, Stephen Gillett, and I had breakfast on Wednesday. He showed me Starbucks new Digital Network, which will pop up on the screen if you sign in on wifi at any of Starbucks US stores. 30 million people a month do that.

You can hear him telling me about that on this CinchCast, I’ll have a video up this weekend.

But what he told me about what Starbucks is learning about its customers was telling and demonstrates just how big a deal the next version of Windows will be to Microsoft. How big a deal? Well, Steve Ballmer is already telling folks it’s the riskiest product intro yet for Microsoft