Everybody knows that Microsoft and Apple will always fight for the supremacy and will always try to impress their fans with their innovative ideas and features that make their devices a must-have. But, it seems that no matter how hard Apple tries to steal the crown, it must settle for the second place. In Britain, its iPad Pro convertible tablet released in October 2015 was purchased by 107,000 people, while Microsoft sold 275,000 Surface Pro devices, 83,000 units more compared to last year’s Q1.
Tim Coulling, senior analyst at Canalys, believes that “One of the problems facing Apple is price, the other is familiarity and applications.” The starting price for the iPad Pro 12.9 is $799, but the tablet is powered by a 64-bit A9X chip that houses a Dual-core 2.26 GHz processor, a M9 coprocessor, 4GB of RAM, 32Gb of internal memory and runs on iOS 9. On the other hand, the Surface Pro 4 is $100 more expensive and powered by the 6th generation Intel Core m3 processor and sports a 128GB SSD and 4GB of RAM. Also, this 2-in-1 tablet comes preinstalled with Windows 10 Pro and users are happy that on this device, they can install applications that they have on their PCs.
Also, while the Surface Pen is included in the box and its price is $60 on the Microsoft Store, iPad Pro users must pay $99 on the Apple Pencil, so it’s more advantageous to buy the Surface Pro 4 because users get the pencil for free. “People don’t necessarily want to pay the price and aren’t that impressed with the pen,” said an Apple reseller. Apple has also released the iPad Air line for business customers, while the iPad Mini is mostly used for education purposes.
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