It appears that Microsoft has a new in-house motto: all ends justify the means. The tech giant finally managed to “convince” more users to upgrade to Windows 10, and the success of its methods have wielded result: a market share of 17,43% at the beginning of June versus 15,34% in April.
But in truth, Microsoft doesn’t deserve to be congratulated for this success. The much-maligned, unorthodox methods it pursued to achieve this result can only be condemned as unfair and manipulative: The company forced users to upgrade by removing all means to delay or refuse the installation of Windows 10. At this point, the X button of the upgrade windows takes a no for an yes along with the pop-up window offering you two, slightly more honest if damning choices: “Upgrade now” or “Download and install later”. No matter what, Microsoft will have it its way.
Microsoft probably took the decision to shovel Windows 10 down its users’ throats after the adoption rate for its latest OS experienced a slowdown at the beginning of May. The company’s pushy behavior made users angry, and many even considered switching sides.
Irrespective of users opinion, Microsoft succeeded in reaching its goal: Windows 10 is now running on more computers than it did two months ago. It would be very interesting to see what percentage of the newly migrated users chose to do so willingly, fearing they would miss the free upgrade, versus how many had no idea.
What we do know for sure is that the extra 2% market share for Windows 10 is actually represented by former Windows 8 and 8.1 users since both operating systems lost almost 1% of their market share.
In the near future, Windows 10’s market share will only increase as analysts expect Redstone to trigger a mass-upgrade to Microsoft’s latest OS.
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