Windows 10 market share plateaus

Costea Lestoc By: Costea Lestoc
2 minute read

Microsoft’s newest operating system, Windows 10, has seen huge growth after its release, mainly due to the fact that Microsoft offered it as a free upgrade to anyone who had purchased Windows 8. That, paired with the fact that Microsoft did everything in its power to make sure that users would accept the free upgrade, made the operating system’s market shares reach a noticeable margin.

However, the Windows 10 upgrade isn’t free anymore, meaning that the OS’ distribution slowed down considerably. Not only that, but in September it was reported that Microsoft’s latest platform actually started to lose market share.

This bad news come as Microsoft is preparing the launch of its Creators Update for Windows 10, which contains many 3D functionalities. With not much to flash at customers, this new Windows 10 build might do any better than the original in terms of sales.

In a completely reverse situation, Windows 7, which has been out for quite some time and with two other full versions of the operating system succeeding it, is showing a continuous rise in shares with its popularity knowing no limits. Statistics show that the latest share migration features a 0.11 increase for Windows 7, to a total of 48.38%.

Even the less popular Window 8.1 has shown percentage growth, currently being at 8.4%, while Windows 8 is at 2.17%. Last but not least, Windows XP currently holds 8.27% of market share

This dire situation implies that Microsoft is required to bring some new innovating features for users to gravitate towards Windows 10 if it does not want to rely on the Creators Update for Windows 10 to improve the OS’ market share.

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