A Windows 10 Mobile-edition of the HTC Flagship is Dead in the Water

Milan Stanojevic
by Milan Stanojevic
Deputy Editor
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It’s common knowledge that Microsoft is making the rounds in an effort to lock down third-party OEMs to collaborate for Windows 10 Mobile smartphones. Despite its best efforts, though, HTC has decided against releasing a Windows 10 Mobile version of its new, soon-to-be-release flagship — much to the dismay of those who thought otherwise.

You’d be forgiven if the same thought crossed your mind: HTC’s recent ‘#powerof10’ teaser campaign focused heavily on that number 10. This led many to speculate that a Windows 10 Mobile phone was not only in the works but that the OS would grace the forthcoming One M10, the anticipated follow-up to last year’s One M9.

Evan Blass, more famously known as @evleaks, made it clear that the new phone would be simply called the ‘HTC 10’. He also went on to break hearts:

htc10

While @evleaks has been wrong in the past, if HTC’s showing at Mobile World Congress last month was any indication then foremost on its mind are its lower-end offerings rather than any big charges into an ecosystem that even Microsoft is stepping back from leading. With this, companies like Acer and HP have the opportunity to rally behind Windows 10 Mobile but its unclear if they actually will at this point.

As a whole, Windows as an OS has traditionally struggled behind the more broadly used iOS and Android mobile experiences. So, it shouldn’t be surprising that Windows 10 Mobile doesn’t inspire a lot of confidence in HTC — especially the type needed to slap it on onto a flagship device.