Windows 7 reached its January 14, 2020, end of support date. The bad news is that Microsoft ceased updating Windows 7. Thereafter, that platform’s built-in antivirus utility will become increasingly antiquated. Now Microsoft has pushed out some Surface device marketing based on Windows 7’s end of support date.

Microsoft has added a new page to its website titled: Now is the time to shift to Surface. That page tells users about Windows 7 reaching its end of support date. Instead of upgrading existing PCs to Windows 7, Microsoft urges users to get new Windows 10 Surface devices.

That page includes a Windows 7 upgrade FAQ. One of the questions raised there asks: What should I do if I have a Windows 7 PC? The response to that query is: For most Windows 7 users, moving to a new device with Windows 10 Pro is the recommended path forward. As that page is intended more for business users, it recommends the Pro edition as opposed to Home.

Another question there queries whether it would be cheaper not to invest in new hardware. Yes, it probably would, but not so according to Microsoft. The big M states: PCs older than four years are 3x as likely to need repairs, resulting in 128 hours of lost productivity — a cost of both time and money. Maintaining and repairing those devices can add up to $515 per PC a year.

The page is effectively a Surface marketing campaign for Windows 7 business users. It includes links to the Surface Pro X, Surface Pro 7, and Surface Laptop 3 pages among others. They are all Windows 10 Surface devices that are integrated with the Office 365 suite.

Statcounter data highlights that Windows 7 still had a 26.79 percent Windows platform user share in December 2019. Although its percentage share has fallen throughout 2019, Windows 7 still has a substantial user base. Enterprise users account for a large proportion of its user base. Therefore, Microsoft still needs to up the ante about Windows 7’s end of support date to convince more users to upgrade.

Windows 7’s built-in antivirus utility is not going to become outdated overnight. So, there is not an urgent need for users to migrate to Windows 10 for the next couple of months. When Microsoft Security Essentials does get more outmoded, you can always install a Windows 7 supported third-party antivirus utility.

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