Windows 8, 10 Tablets Becoming Popular in Japan, Korea

By: Radu Tyrsina
2 minute read

According to some recent reports from the industry, Windows 8 tablets, especially 8 inch and 10 inch sized, are becoming more popular in such countries as Japan and Korea. This is just some great news for Windows 8 aficionados.
windows 8 tablets japan korea
The iPad and Android tablets are ruling the market of tablets, and many would think that there’s no chance of success for Windows tablets, but a new interesting report show that many are bashing such devices without a real, palpable basis. According to recent reports from the Taiwanese supply chain, Japan and Korea-based vendors have released more orders for 8 to 10-inch Windows tablets, so Microsoft’s share of the tablet market is expected to grow.

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The fierce price competition in the 7-inch tablet market and the gradually saturated tablet demand are driving Japan- and Korea-based vendors to seek to rely more on product differentiation. In addition to strong demand from the enterprise market, 8- to 10-inch Windows tablets also enjoying good sales in Japan’s consumer market, thanks to a popular Flash-based online game, the sources noted.

The same source says that Microsoft’s share of total tablet sales in Japan has increased quite a lot, reaching 15% from 3%. I suppose this comparison is year-over-year, since only recently we’ve seen some really good cheap Windows 8 tablets which probably drove the market adoption. Gartner says that in 2014, Microsoft only managed to sell slightly more than 4 million Windows tablets, but my guess is that this number only refers to Surface RT devices.

2014 is said to be the time for Windows 8 tablets and who knows, perhaps at the upcoming Build 2014 event we’ll see Windows Phone 8.1 too, and Microsoft will take the entire mobile world by storm. If you are living in Japan or Korea, please tell us how are Windows tablets being perceived there.

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