When it comes to revenue, Windows 10 is the undisputed champion for Microsoft as evident in the company’s Q4 earnings call. As it stands, Windows OEM revenue is up 27% and 2% for non-Pro and Pro SKUs. And while the Lumia business might be dead in the water, it is not yet a concern.
Obviously, Microsoft is not interested in extending the free Windows 10 offer because money is being made, and who wants to stop that from happening? Surely not Satya Nadella and his merry men.
Here’s what the company had to say in regards to the OEM revenue increase in a statement via a press release:
Windows revenue increased slightly, mainly due to higher revenue from Windows OEM, offset in part by lower revenue from patent licensing. Windows OEM revenue increased 11%. Windows OEM non-Pro revenue grew 27%, outperforming the consumer PC market, driven by a higher mix of premium licenses sold. Windows OEM Pro revenue grew 2%, reflecting a stabilizing commercial PC market and a higher mix of business PCs sold with Windows Pro. Patent licensing revenue decreased 21%, due to a decline in licensed units and license revenue per unit. Windows revenue included an unfavorable foreign currency impact of approximately 3%..
Ultimately, OEMs are the ones that make Microsoft a lot of money when it comes to Windows. Microsoft itself doesn’t sell a lot of copies of Windows because users do not tend to purchase a separate operating system, but instead buy a new computer with it installed.
Don’t believe us? Well, check the last time you actually purchased a copy of Windows. For most, they never did.
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