One of the biggest problems of Microsoft’s Windows Store, since its introduction in Windows 8, was the lack of apps. And that was the reason many users decided to download third-party software, or even use different operating system on their mobile phones.
But Microsoft is working hard to overcome this issue, as Windows Store begun to attract more and more serious developers, and big companies. The company itself announced that Windows Store will see a big growth in number of apps, and that world’s most famous and most popular services will have their own Windows 10 apps.
It looks like the company kept its word, as big developers already started to release (or revive) their apps for Windows 10 platform. So, Windows Store recently welcomed some important apps, like Uber, Twitter, TuneIn, World of Tanks, American Express, Pandora, Wall Street Journal, Deezer, and many more.
Increased Number of Windows Store Visits and App Downloads in 2015
The increased number of apps in the offering increased the numbers of visits and app downloads. Microsoft announced that there were more than 3 billion visits to the Store, and that the Store is seeing growth in all aspects, compared to Windows 8.1.
- 2x increase in the number of paid transactions from PC and tablet customers this holiday season.
- In December alone, 60% of paying customer were new to the Store.
- In December, Windows 10 generated more than a 4.5x increase in revenue per device, as compared to Windows 8
We’re still missing some popular apps in the Store, like Facebook or YouTube, but these apps were announced, and their presence in the Store will increase those numbers even more. All these reports and announcements indicate the fact that Microsoft will finally overcome the issue with apps in the Store, which will certainly attract not only users, but apps developers, as well.