As previously reported, Microsoft issued a warning to developers to ensure compliance with the Windows Store age rating policy to “improve the Store experience for customers” before September 30. The age rating policy originated from the International Age Ratings Coalition (IARC) system with the sole purpose of assuring appropriate age ratings on published content.
After sending emails to all concerned parties, Microsoft kickstarted the process of cleaning up outdated apps (at least in the Italian version of the store). So far, 100,000 apps have been removed and that number is increasing. This mass filtering is a result of a lack of response from developers as many failed to provide age ratings for their apps before the deadline.
What started with a count of 329,507 Windows Store apps is now 239,216 even though there is no official confirmation from Microsoft. Whatever the case may be, Microsoft may face a bit of an app drought, something that might not go well with its consumers.
There are two possibilities for the lack of developer response: Either developers didn’t take the issued notification seriously while there are some developers who don’t really care about the fate of their apps. The actual ratio between the two is still uncertain.
In the end, the apps aren’t actually killed off but more like set aside. Developers still have a chance to relist their suspended apps by submitting the proper age rating. All they have to do is to access the Dev Center and fill in the age rating for each of their apps or games.