Windows Store to get in-app Redeem feature and more UI improvements

By: Madeleine Dean
2 minute read

Microsoft will soon bring a series of improvements to the UI for various sections of its Store, highlighting popular apps, games and other products in the process. Microsoft will also add the ability to redeem codes and gift cards directly from the app. By doing so, things will be simplified overall since users won’t have to open the web app from the Store.

The Movies section will also be revamped. Redmond now shows trailers for movies by default: users only to click on the “Watch Trailer” button to access the trailer if they don’t want to click their way to a special section in the Movies listing that allows users to do the same.

Speaking of trailers, the upcoming Windows 10 Anniversary Update will bring trailers for apps. Users will thus get a glimpse at what an app can do before installing it. This level of transparency will allow users to make better decisions when choosing between similar apps.

[irp posts=”26991″ name=”100+ Best Windows 10 Store Games to Play”]

All these improvements will most likely be available for Insiders in the following weeks. The updates will be available both on PC and on phones.

Microsoft’s strategy to roll out improvements for both the PC and phones is a smart one, allowing it to better focus its resources. Focusing on one common OS gives the company more time and energy to improve the elements that matter most for users.  The company is no longer focusing on its phones but rather on the OS itself.

Judging by user feedback, this is a good decision, with the new mobile design being described as “cool, professional and elegant”. There is more space between various information captions and the users can better follow the main ideas. An improved Search algorithm should also arrive with the new design, allowing users to find an app or a game they’re looking for a lot easier.


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