Tablet market shifts as Windows takes Google’s shares

Costea Lestoc By: Costea Lestoc
2 minute read

Statistics show that the tablet market has started to lose its edge, with sales analysis putting the third quarter of 2016 behind both the second of 2016 and the third of 2015, as a direct comparison. In Q3 2016, tablet devices have reached 46.6 million units sold, being only 1% behind the previous quarter. However, in contrast to Q3 2015, tablet sales have declined by a full 10%.

While overall the tablet industry has had better days, Microsoft compensates by gaining some ground on its competitor, Google. A yearly increase of 25% puts Microsoft’s Windows tablets at a 16% market share status, at the detriment of Google and their Android tablets, which continue to hold 65% of market shares, slowly losing ground.

According to tablet specialists, this shift is due to tablet devices becoming a standard solution for businesses and corporate environments, and not just an entertainment outlet that people use casually. Now that people are actually using tablet devices to improve productivity and look to gain work effectiveness, Microsoft is gaining terrain through their Surface Book and Surface Pro hybrid device lines. A lot of businesses and OEMs alike opt for the Windows operated 2 in 1 devices which have the edge over Google’s Android machines.

On the other side, Apple lost shares compared to the same quarter of last year, but has seen an overall rise of 0.8%, with a total market share volume amounting for 19.9%. This is most likely due to the company’s most recent tablet device, the iPad Pro, which Apple are betting on for getting them ahead in the market.

In the grand scheme of things however, despite the unit sales going down, tablets registered a 7% increase in average prices, due to manufactures taking a page out of Microsoft, and turning to 2 in 1 hybrid tablets.


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