Meta brings much-needed generative AI tools for advertisers to boost revenue

Artificial Intelligence is finding increased applications in the advertising domain. It started with Microsoft Advertising, and now Meta has launched generative AI tools for advertising to help you create impressive ad variations and automate a significant part of the process.

This reduces the time spent creating ads and allows advertisers to focus more on running the campaign, helping them achieve the desired results.

Meta’s generative AI tools for advertisers

Starting with the most essential addition, Meta is introducing AI-powered image generation to advertising. You can now create full image variations and generate different backgrounds for the focus image.

Based on the example shared by Meta in the official blog post, generative AI does a fine job of creating multiple backgrounds.

The feature is already available, and in the coming months, you should be able to use text prompts to refine the variations further.

Next on the list is the ability to add text overlays to images used for ad campaigns. There are over a dozen popular pre-set fonts to choose from.

Besides, Meta is bringing image expansion to advertising. From now on, you will be able to create compelling ads with aspect ratios that perfectly fit every display, be it a laptop, mobile, or tablet.

Last on the list is AI-powered text generation, where Meta’s generative AI will suggest captivating variations for the ad’s headline and the text within. In the future, it will be able to recommend variations that align with the brand’s voice and tone based on the previous campaigns.

Highlighting the increase in revenue after using Meta’s generative AI tools for advertising, Wesley Ng, Founder and CEO of Casetify, said,

Meta’s investments in AI for advertisers have resulted in consistent performance for our business and allowed Casetify to focus on more creative and strategic work like building a creative diversification strategy. We continue to prioritize more of our advertising budget to tools like Advantage+ shopping campaigns and when we recently tested Meta’s GenAI Background Generation feature we saw a 13% increase in our return on ad spend. Meta’s investments in generative AI are helping businesses to make more ads faster and optimize their performance with the Advantage suite.

Meta has started rolling out all the generative AI features, which are accessible from Advantage+ Creative in the Ads Manager. It’s a gradual rollout, and everyone is expected to receive the new features by the end of 2024.

The improved Meta Advantage’s feature set, coupled with generative AI features, will streamline ad creation by automating the challenging aspects, help advertisers reach a wider audience, and, in turn, boost ad performance and revenue.

Meta is also planning to employ Llama 3, a language model that outperforms most of the available options, to build generative AI features targeting ads. So, advertising on Meta is about to get a lot more interesting!

What do you think about Meta introducing generative AI in advertising and whether it will help advertisers? Share with our readers in the comments section.