OpenAI Launches Businesses in ChatGPT, Lets Companies Claim Profiles and Build AI Agents

ChatGPT is opening another door for businesses, and this time, companies can become part of the conversation. OpenAI has launched Businesses in ChatGPT in beta, giving organizations tools to claim profiles, manage information, track engagement, and build AI agents.

Businesses can now claim profiles inside ChatGPT

OpenAI says Business Hub will let companies claim their business profiles and update important information. Once verified, businesses can add product feeds containing pricing and availability details. This could help ChatGPT provide more accurate information when users explore products and services.

Eligible businesses in regions where ChatGPT is available can claim their profiles through Business Hub. Existing OpenAI Enterprise customers and advertisers can work with their representatives. Shopify merchants can also connect stores through Business Hub or Shopify’s admin dashboard.

Interestingly, OpenAI is also giving businesses access to aggregated engagement insights. Companies can see how often ChatGPT mentions their business and how many website clicks they receive. They can also explore common discovery topics where their websites appear in ChatGPT responses.

Image credit: OpenAI

OpenAI wants businesses to build their own AI agents

The bigger addition is Business Agents, which take these profiles beyond basic business information. Eligible organizations can build, test, and launch agents that answer customer questions. Users can open a business profile and start a separate conversation with its agent.

For instance, someone comparing products could ask about differences between two options. The Business Agent can then explain features and help customers explore suitable offerings. OpenAI says these conversations remain separate from regular ChatGPT responses.

Businesses can also sponsor their agents and use them as destinations for ChatGPT Ads. Sponsored placements will remain clearly labeled. Business Agents are currently available to eligible ecommerce and online service businesses in the United States.

OpenAI says businesses won’t receive users’ conversations or Business Agent chats. Engagement insights remain aggregated and appear only after certain interaction thresholds are met. The company plans to expand Businesses in ChatGPT and Business Agents into more markets and categories. That could create another discovery channel for businesses, although its impact on customer acquisition remains unclear.