Amazon's Rufus AI will be the Alexa for shopping

Amazon, one of the biggest AI users on the market, will soon introduce Rufus, an AI shopping assistant. What’s great from the start about this AI is the fact that it was trained on lots of data related to Amazon products. So, it will most likely come in handy many times.

You can talk with Rufus as with any assistant

A great accessibility option of the Amazon’s AI shopping assistant is that you can directly type or speak what you need in the search bar to trigger it. So, Rufus can help you with shopping needs, product details, comparisons, reviews and recommendations.

For instance, you can tell Rufus to compare two TVs. Next, you can ask the Amazon assistant to pick the best one based on the reviews, or to give you a review summary. Afterward, you can request Rufus to give you suggestions for accessories compatible with your choice.

If you think that the name is funny or sounds somewhat familiar, there’s a wholesome story behind it. Amazon’s AI assistant was named after the shortest volunteer worker, the dog of the editor-in-chief and principal engineer.

By the way, if you are a Walmart customer or considering shopping there, you might want to know that they already have a conversational AI assistant built with Microsoft’s help. However, it might not be able to compete with Rufus functions-wise. But they might be the start of a new era for e-commerce.

What do you think of Rufus? Are you going to try it when it becomes available? Let us know in the comments.