Developer series for Windows 10 starts with getting discovered in the Store

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Developer series for Windows 10 starts with getting discovered in the Store

This marks the first week in the Windows Apps Team’s new 10 week long series “Windows 10 by 10” to help developers understand what the new Universal Windows Platform means for their apps.

As WinBeta reported last week, the new “Windows 10 by 10” series will include 10 weekly blog posts, each about a different topic for app developers on Windows 10. The Windows Apps Team is hoping that each blog post generates conversations for the rest of the week around that topic on Twitter and Facebook, and will also provide resources for developers such as code samples, design assets, guidance, DLVUP challenges, and more.

This week’s topic is all about the new unified Windows Store. Titled “Getting noticed and installed more often,” this installment in the series focuses on driving customer engagement through the store . And at over 2000 words long the post dives into a number of useful ways developers can freshen up their store listing and measure the success of their app through Application Insights.

This week’s part of the 10 by 10 series starts with focusing on everything from app descriptions to the screenshots uploaded to the Windows Store, as well as ways to localize your app for multiple markets.

It then continues on to a number of ways developers can gain insights into how their app is being used and a new campaign tracking feature. To enable the app usage report developers first have to start using the Visual Studio Application Insights SDK in their app. The Windows Apps Team provides the step by step process of adding Application Insights to an app and where to view app usage in the Windows Dev Center.

Application Insights

The final portion of this week’s post includes ways to start promoting your app including the Microsoft Affiliate Program or commissioning promotional ad campaigns in Windows Dev Center. The Windows Apps Team also spends some time explaining how developers can take advantage of the new campaign tracking feature to better understand their customers and learn from their promotional efforts.

The Windows Apps Team only wants this post to be the beginning of the conversation about the Windows Store and how to promote your app for Windows 10, and asks you to join the conversation on twitter with the hashtag #win10x10. You can ask questions all this week via @WindowsDev.