Did Microsoft use the “Firefox’ keyword on Twitter to promote IE9?

1 min. read

Published on March 22, 2011

published on March 22, 2011

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This one is going to be classified as very interesting. When Twitter users were doing searches on Twitter for the term ‘Firefox’ were being led to a ‘Promoted Tweet’ featuring Internet Explorer 9. Did Microsoft have something to do with this or was it merely a coincidence?

As ZDNet reports, searches on Twitter for the term ‘Firefox’ were pointing to a ‘Promoted Tweet’ featuring IE9. Since this is no longer the case on twitter, a screenshot was captured to forever remember this moment.

Apparently, this was spotted by none other than Mozilla’s Tech Evangalist, Paul Roget, who tweeted and mentioned that Microsoft bought the ‘firefox’ keyword to promote IE9 on tiwtter and that Microsoft should stop being lame.

Do you think this was a covert tactic on Microsoft’s part or a mere coincidence?

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.