Microsoft adds Sprinklr as Azure provider to streamline sales, marketing, and customer service

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Microsoft has just taken to an official blog to announce that it will be working with Sprinklr to provide clients with a cloud-based experience management suite. Ultimately, this relationship will streamline business processes across sales, marketing, and customer service.

The companies’ joint vision is to deliver actionable insights from unstructured social data along with other enterprise data sources and systems of record, so every department in a business, from marketing to sales to customer service, can see and engage customers not as disjointed data points, but as people. This solution will integrate Sprinklr’s experience management platform with Microsoft’s customer relationship management (CRM) solution, Microsoft DynamicsPower BI, and Office 365 to power a next-generation experience management suite – all hosted in the cloud.

Microsoft provides and overview of how the relationship will impact their customers:

  • Leading developer tools. Azure’s development capabilities will enable Sprinklr to move even faster with future platform enhancements and integrations.
  • Intelligent cloud. Sprinklr will leverage Azure’s elastic search capabilities and advanced compute modules, including key elements of its reporting product and user interface.
  • Massive global scale for new joint Sprinklr and Azure customers. Azure has announced 32 regions globally with 24 regions currently generally available – more than any other major cloud provider combined and all backed by Microsoft’s $15 billion (USD) investment in global datacenter infrastructure.
  • Trusted and secure platform. Azure has 37 major certifications and attestations – also more than any other major public cloud provider, enabling our customers to operate globally and ensure compliance with regulatory requirements. A full list can be found on the Microsoft Trust Center at

Microsoft is noting that it has already begun working with Sprinklr to extend its platform to Azure, and future joint customers’ cloud-based offerings to Azure. Let us know in the comments what you think about the Sprinklr becoming an Azure provider.