Microsoft and Doritos U.K. are giving away an Xbox One X every day until the end of the year

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With many gamers complaining about Amazon failing to deliver Xbox One X pre-orders in the U.K. eager Xbox fans might want to try their luck at scoring the console by eating some Doritos instead. Indeed, Microsoft and Doritos have teamed up in the United Kingdom to give away an Xbox One X every day until the end of the year.

All it takes to try the luck of a winning the Xbox One X in the U.K. is to buy promotional packs of Doritos and enter some personal details and the unique code on the pack at There are also tons of other prizes that can be won as part of the promotion, including digital game downloads, Xbox Live Gold subscriptions, and Game Pass memberships.

In the words of  Jack White, Xbox and New Devices Partnerships and Events Manager for Europe, the Middle East and Africa:

“The campaign is an amazing opportunity for Doritos and Xbox fans to get their hands on the world’s most powerful console, the Xbox One X… It’s great to be working with Doritos in this way, and we’re really pleased to be able to offer such a fantastic set of prizes every day.”

Doritos also worked with Microsoft to film a series of interactive videos as part of a #PlayBold campaign. The videos can be found via the Xbox dashboard, and star famous YouTubers, including Ali A, Jelly, and AlphaSniper  A similar Doritos themed promotion was announced in the United States well before yesterday’s launch of the Xbox One X.