Microsoft embeds Cortana in many products for an assistive experience

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Microsoft’s Cortana is the rival of Amazon’s Alexa, Google’s Assistant and Apple’s Siri. Now, the tech giant seems to be working on some changes regarding Cortana and a new approach is involved. Microsoft Corporate Vice President of Cortana, Javier Soltero recently discussed what’s in store for the personal assistant.

At the Build 2018 developers conference, Soltero confirmed that Cortana was embedded in a few products and played an assistive role for the users. On the first day of the Build, Cortana was the center of attention, and a concept demo was presented showing how meetings could become more intelligent with Cortana. The assistant helped facilitate a meeting, offering relevant participant identification, automatic transcription, and translation among others.

New work scenarios are in store for Cortana

Besides the new work scenarios, Microsoft will also focus on things that people do at home, work and in between according to Soltero. The company is basically looking for new ways to help users. During an interview of Soltero with ZDNet, he said that Cortana is not going away and instead, Microsoft’s target is to continue to build Cortana as an assistant and to remain coherent. He also noted that the desired result for users is “assistance.”

Microsoft focuses on Cortana’s unique strengths

Cortana is set to provide an experience that is about “assistance, not just convenience.” Soltero also said that Microsoft is focusing on making Cortana more “situationally appropriate.”

The tech giant is currently faced with a lot of other challenges involving Cortana, and these also include expanding the availability of the platform to more markets throughout the world. Microsoft’s plans for Cortana might help it overcome Amazon’s Alexa and Google’s Assistant’s rapid acceptance and more.

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