Microsoft gears up for the next generation of transportation

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Microsoft going to be a platinum sponsor of the Automotive News World Congress 2023 event, which will be held in Detroit, Michigan, on September 12, 2023. The event will focus on the future of mobility. Microsoft will provide thought leadership on how its cloud platform can help companies in the automotive and mobility industries innovate and transform.

Microsoft is particularly focused on the following areas:

  • Products and services: Microsoft is helping companies develop new digital and software-driven solutions for connected, autonomous, shared mobility, and electric vehicles (CASE). Example: Microsoft and BMW are collaborating to create a cloud platform to manage data from connected vehicles for better safety, efficiency, and new mobility services.
  • Factory: Microsoft is helping manufacturers improve productivity, adaptability, and sustainability in their operations. Example: Microsoft and Ford collaborate on a cloud-based MES to boost manufacturing efficiency and reduce waste.
  • Supply chain: Microsoft is helping companies rebalance their supply chains to make them more resilient to future disruptions. Example: Microsoft and Volkswagen are collaborating to create a cloud-based supply chain management system to track physical goods and identify supply chain risks.
  • Customer experience: Microsoft is helping companies improve the customer experience across marketing, sales, and service. Example: Microsoft and Mercedes-Benz collaborate on a cloud-based CRM system to enhance customer service and personalize experiences.
  • Data and AI: Microsoft is helping companies use data and AI to drive innovation and improve decision-making. Example: Microsoft and Volvo Cars are collaborating on a cloud-based platform to collect and analyze data from connected vehicles for improved safety and new mobility services.
  • Security: Microsoft is helping companies protect their data and systems from cyberattacks. Example: Microsoft and General Motors are teaming up for a cloud-based security solution to protect GM’s intellectual property and prevent cyberattacks on their vehicles.

With Azure, a secure and scalable cloud platform, Microsoft supports the automotive and mobility industries. They also invest in research to stay ahead in these fields.