Microsoft forms strategic alliance with data analytics giant Nielsen to accelerate retail innovation

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Microsoft and Nielsen have together developed a new enterprise data solution that democratizes one of the largest consumer data sets in the world.

The two companies will focus on helping Fast Moving Consumer Goods (FMCG) and retail companies in today’s rapidly changing marketplace, find growth and accelerate innovation within an open data environment.

Nielsen Holdings plc is a global measurement and data analytics company with operations in over 100 countries, covering more than 90% of the world’s population.

The strategic alliance has been brought to life through Nielsen Connect. Through advanced analytics and artificial intelligence services built on Microsoft Azure, Nielsen Connect helps companies integrate data assets to more easily spot emerging trends, diagnose performance gaps, and act faster on opportunities to grow. It enables clients to use their data as an enterprise asset across all parts of their organization.

According to John Tavolieri, President, U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen, the two companies are breaking down the silos of the status quo to maximize the data assets of their clients. “We are helping the retail industry reimagine its approach to data by creating a truly open and global environment of collaboration, encouraging companies to evolve beyond mere data management. Adopting a holistic data strategy will be the only way to win in FMCG and retail,” he said in a press statement.

The joint Microsoft and Nielsen solution will serve as a one-stop-shop in creating scalable, high-performance data environments that enable greater real-time collaboration for faster results in the FMCG retail marketplace. Through this alliance, the two companies will work towards a mutual vision of an open and connected data universe.