Microsoft partners with Seattle Reign Women’s pro soccer team for jersey sponsorship, more

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Microsoft became the newest partner for the Seattle Reign FC today for the 2016 season, starting April 17. The Seattle Feign FC are a part of the National Women’s Soccer League and the latest Seattle team to join up with Microsoft. The Seattle Sounders FC and the Seattle Seahawks also partner with Microsoft. The Seattle Reign FC will utilize Microsoft’s technology and services on the field and in their offices.

Seattle Reign FC owner, Bill Predmore, released a statement about the new partnership with Microsoft:

“We are excited by the opportunity to partner with Microsoft and look forward to the chance to work together during the upcoming season. Our collaboration with Microsoft exemplifies what we believe our partnerships can and should be: an opportunity to leverage our unique assets and experiences to add meaningful value to our partner’s business.”

For the 2016 season, Microsoft’s logo will be branded on all Seattle Reign’s jerseys. Since 2009, Microsoft has a similar deal with the Seattle Sounders FC with the Xbox-themed logos printed on their jerseys. Previously, Microsoft had a partnership deal with the WNBA team, Seattle Storm, in 2010, but that deal expired in 2014.

Seattle Reign’s head coach and general manager thinks the Microsoft partnership will be good news for the club:

“I am a firm believer that player data can be utilized to improve player and team performance and to better manage the fitness of our players. Microsoft’s sports science and analytics platform provides our club with a powerful, easy-to-use way to develop actionable insights from the data we collect. I am excited about the impact this information can have on our club, and I am looking forward to working with Microsoft to provide a footballer’s perspective on how to optimize and evolve the platform.”

In addition to the Microsoft-branded jerseys and Microsoft wearables and hardware, like the Microsoft Band and tablets from the Surface Pro line, Seattle Reign’s front office will use the power of Microsoft’s other products and services like Microsoft Azure and Office 365 to help with Seattle Reign’s business operations.