Microsoft rises as an enterprise “Superbrand” but consumers aren’t as interested

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The annual UK “Superbrand” survey has released for 2017, allowing companies to embrace a bit of pageantry as they get ranked from 1 to 10. The list is split up into two categories – consumer and business – and Microsoft rode to top of the latter one.

Microsoft is nowhere to be found in the top 20 consumer Superbrands, but that shouldn’t come as a huge surprise to fans. Microsoft’s appeal has never been largely focused towards the average consumer unless you’re referring to the Xbox franchise.

While Microsoft may not be making any particularly massive effort to become a consumer “superbrand” in the UK, it’s presence among other businesses is huge enough for that not to be a massive problem. Regardless, the Redmond giant doesn’t exactly need a pat on the shoulder to remind it that it’s a major superpower in technology.

You can check out more about Superbrands on the organization’s website, including this year’s lists and some more information about their featured brands.