Microsoft's Flagship Store opening draws massive crowds in Sydney, Australia

Microsoft’s Sydney Flagship Store is currently celebrating its grand opening and has drawn some impressive crowds around its Pitt Street Mall location. Microsoft Australia’s Education Marketing Manager, Emma Milson is on location and has been tweeting several fantastic photos of all of the people who have gathered for the day’s celebrations. Here are a few of her snaps.

It's all happening at #MicrosoftSYD @MicrosoftStore first #Surfacebook just given away ! pic.twitter.com/7P2OduNYqZ

— Emma Milson (@emmamilson3) November 11, 2015

And it begins #MicrosoftSYD pic.twitter.com/TmeutFwFoM

— Emma Milson (@emmamilson3) November 12, 2015

Many others in attendance have also been tweeting about the activity on location.

Store definitely not big enough for the gathered hundreds. Some waiting will be required for the keen beans. pic.twitter.com/dr9LN4CmBH

— Seamus Byrne (@seamus) November 12, 2015

A cleaner shot of the Microsoft Store Sydney. That big white zone in the middle will drop or rise for doors open. pic.twitter.com/AUt3KM4DoL

— Seamus Byrne (@seamus) November 12, 2015

The crowd outside the new Microsoft Store in Sydney #MicrosoftSYD pic.twitter.com/UIRXzCa0ye

— Claire Reilly (@reillystyley) November 12, 2015

The day looks to be full of a combination of presentations and activities, all aimed to showcase Microsoft’s latest products. Some of the activities include fashion illustrator Kerrie Hess illustrating live on the Surface Pro 4, photo opportunities with characters from the Xbox One game Halo 5: Guardians, a Base Body Babes fitness working using the Microsoft Band 2, and special performances by Ellie Drennan and Jessie J at the nearby State Theatre. We’ll be sure to report on any announcements, if any, coming out of the event so make sure to check back soon for more.