New Store experience is now available for a subset of Xbox One owners in the US

Microsoft is planning to introduce a revamped Xbox experience on Xbox consoles later this year, and the Microsoft Store on Xbox will be first to get a fresh coat of paint. If Xbox Insiders can already test the redesigned Store, the new experience has now started rolling out to select Xbox One owners in the US running the latest version of the Xbox One OS.

The New Store experience will be expanding to a random subset users located in the US on the current public update (2007.200709-0000) starting today! Make sure you take a look at the blog post below for all the details: https://t.co/qjVirHk80X

— Xbox Insider (@xboxinsider) August 20, 2020

The redesigned Microsoft Store on Xbox is more than twice as fast as before, and it uses the same design language found on the new Xbox app for Windows 10. There’s a new left panel providing quick access to games, Movies & TV shows, your Wishlist and shopping cart, search has also been improved with filters like on the Xbox app for Windows 10.

This new Xbox Store is expected to ship to all Xbox One owners with the August 2020 Update, which is still in testing with Xbox Insiders. A new Xbox experience will follow later this fall with speed improvements, more readable text, and rounded corners everywhere. This new experience will ship on Xbox One consoles as well as the upcoming Xbox Series X, which is expected to be released in November.