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Update – there are currently no Windows 10 Nokia Tablets, but he hope this will change in the future.
The Surface RT from Microsoft is out in the wild and begs for a question – will the Surface Pro manage to gather more sales? As much as some of us don’t love Microsoft, it’s time to admit that they are very, very late with their tablet and that the single enemy the iPad currently faces is not the Windows 8 tablet spree but the Android army.
A very big problem that users of Windows 8 currently face is the confusion created between the full, Windows 8 or Windows 8 Pro operating system and the Windows RT, the dumbed-down version of Windows 8. So, people who pay around $500-$600 for a tablet expect it to come with a full Windows 8 experience, so when that doesn’t happen, naturally, consumers get frustrated. And that’s Microsoft’s biggest issue right – the dissatisfaction of its users. And if Microsoft doesn’t fix this, Nokia will.
Wait, who, NOKIA? Yes, the Finnish company that has been for so many years synonym with cellphones. But right now, there is a lot of companies out there that have embraced Android, Google’s secret gun and have developed awesome smartphones and tablets. Thus, Nokia, has seriously lost from its previous fame. So, what are Nokia’s options right now? To adapt to the new situation or to die.
Nokia’s Windows 8 tablet – soon on the market?
Obviously, the direct rival for an eventual Nokia tablet with Windows 8 or RT inside would be Microsoft’s own Surface tablet. And if Nokia manages to choose the right pricing strategy, then I think they can sell even more than Microsoft did. Personally, I think that right now Nokia has much more lovers, in terms of hardware, than Microsoft does. Many people would be really curious to see how a Windows 8 tablet from Nokia could look and feel. Nokia needs to be able to catch that curiosity and convert it into money by bringing on the market an astonishing slate.
The Surface tablet didn’t have anything amazing in it, overall, it’s a good product, but it lacks the WOW feeling that you get with the iPad. Nokia can do that with their own tablet. Where did all this buzz came from? Directly from Nokia’s CEO lips:
“We haven’t announced tablets at this point, but it is something we are clearly looking at very closely. We are studying very closely the market right now as Microsoft has introduced the Surface tablet, so we are trying to learn from that and understand what the right way to participate would be and at what point in time.”
What’s very interesting is that Nokia didn’t ditch the possibility of choosing the Android side, as weird as that might not sound for the moment
“We would consider any option [Android or Windows] … It is important to note that the opportunity for companionship is something that any user is looking for. So, when you think about the Lumia 920, running on Windows phone, having a Windows tablet or PC or Xbox is something that will give us the opportunity to have a pretty integrated experience. Our first focus on what we look at is clearly in the Microsoft side”
Albeit Windows is prioritary, we can’t ignore Nokia’s interest for Android. I could even dare to think that they can work on their own operating system. However, they could opt to focus for the development of hardware and just pick the software solution either from Microsoft or Google. Either way, I’m sure Nokia will do a great job and most likely, the tablet could be released under the same recent branding of its smartphones – the Lumia name.
The tablet is expected to hit the market by the end of this year but they need to pick up the timing very well, because looking at past year, Apple has been very agressive with its iPad portfolio. Looking at the current Lumia smartphones, one could say they are bulky. But if Nokia keeps the same design line with their tablet, I think many will be impressed.