The music streaming service Rhapsody recently announced that it’s going back to roots in a big way by reviving the Napster brand name. Napster, one of the pioneers of peer to peer sharing, was a standalone music streaming platform until it merged with Rhapsody in 2011. By re-branding itself, it will access that valuable recognition that will go along with it.
Rhapsody announced the upcoming re-branding via the official blog post. Besides saying that Napster would return, it didn’t give us any other information about the new/old music streaming service.
“No changes to your playlists, favorites, albums, and artists. Same music. Same service. Same price. 100% the music you love. Stay tuned!”
Rhapsody already re-branded itself to Napster in Canada last year, and this move points to a more global move this time. However, no release date was mentioned for the re-branding, but we’re sure the company will release another, more detailed announcement soon enough.
It will be interesting to see Napster return especially after the many copyright difficulties it went through in the past. However, it looks like Rhapsody considers the pros to be more valuable than the cons, and the Napster name a better and more recognizable brand.
The Rhapsody app for Windows is not a Universal: the company still uses an app designed for Windows Phone 8.1/Windows 8.1. Maybe changing the brand is the right time for a new app. If the company wants to stay competitive in the Windows 10 market, developing a UWP app is a must.
Are you using Rhapsody as your music streaming service? What do you think about its future re-branding? Tell us in the comments below!
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