Windows 10 usage helps propel positive search advertising revenue, up 18% for FY16 Q3

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by Radu Tyrsina 

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Revenue from its More Personal Computing division increased 1% in FY16 Q3 due largely to search advertising. Gross margin dollars increased 2% (up 6% CC) due to search and Surface (which had a significant impact on the quarterly reports).

Search advertising revenue has increased 18% this quarter.
Search advertising revenue has increased 18% this quarter.

Even with the increase of 18%, we can see a pattern trickling down from last fiscal year’s reports. We’ll be keeping an eye on things going forward to see if Microsoft can continue growing in the lucrative search advertising business.

Radu Tyrsina

Radu Tyrsina Shield

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.

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