Windows 10 usage helps propel positive search advertising revenue, up 18% for FY16 Q3
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![](https://cdn.windowsreport.com/wp-content/uploads/2024/04/outlook-2-700x394.jpg)
Revenue from its More Personal Computing division increased 1% in FY16 Q3 due largely to search advertising. Gross margin dollars increased 2% (up 6% CC) due to search and Surface (which had a significant impact on the quarterly reports).
![Search advertising revenue has increased 18% this quarter.](https://www.onmsft.com/wp-content/uploads/2016/04/Surface-2-1050x587.png)
Even with the increase of 18%, we can see a pattern trickling down from last fiscal year’s reports. We’ll be keeping an eye on things going forward to see if Microsoft can continue growing in the lucrative search advertising business.