Xbox exec says Hi-Fi Rush was “a breakout hit” despite rumors to the contrary

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Last week speculation regarding Hi-Fi Rush‘ sales performance made the rounds on social media. Rumors that the game had undersold relative to Microsoft’s expectations began with a remark games journalist Jeff Grubb made on his podcast. Specifically, Grubb said that he’d heard the game had not earned as much sales revenue as expected.

The comment set off a discussion online about where Microsoft’s priorities lie regarding its first-party games. Hi-Fi Rush, a Bethesda IP, was shadow-launched on Xbox Game Pass back in January to a wave of excitement, though obviously with a total lack of marketing. And as many pointed out, the game’s release on Game Pass would naturally undercut individual game sales.

Grubb later tweeted some clarification on what he’d said on the podcast, saying “This was just a small, passing statement in a larger conversation. It wasn’t meant to make people worry about HFR.”

On Friday VP of Xbox Games Marketing Aaron Greenburg posted on Twitter to assure fans that Hi-Fi Rush was indeed a success “in all key measurements and expectations.”

So it looks like we shouldn’t count out an eventual sequel just yet. Check out our Hi-Fi Rush roundtable impressions post here for more on the game.

Bethesda Softworks