AI push yields results, Microsoft emerges as a key player against Amazon and Google

Microsoft’s collaboration with OpenAI and other firms working on AI is finally delivering the results it wanted. Figures coming in suggest that Microsoft Azure is set to take on Amazon Web Service (AWS) and Google Cloud!

According to a report published in Reuters, Microsoft Azure, the tech giant’s cloud computing platform, is expected to grow by 28.9% in Q1, 2024. In comparison, Amazon Web Service and Google Cloud will witness an estimated growth of 14.9% and 25%, respectively.

This further bridges the gap between the market share of the top two players, Microsoft and Amazon!

Behind this meteoric rise of Microsoft are billions of dollars of investments it has made in AI over the last few years.

Microsoft’s collaboration with OpenAI and investments in firms across Europe and the Middle East, amongst other regions, have helped it integrate more and more AI-powered, user-oriented features into Microsoft Azure.

This led to users switching from Amazon Web Service to the Redmond-based tech giant’s cloud computing platform, Microsoft Azure. The market share of Azure is expected to rise even higher in the coming years, given Microsoft’s future plans. We have reported how Microsoft’s $2.1B investment in Mistral focuses on Azure.

However, experts are certain that Amazon won’t sit back and let Microsoft capture the market. According to Reuter’s report, analysts D.A. Davidson and Gil Luria believe,

Microsoft has gained a lot of ground last year based on its AI prominence, but AWS is still a much bigger business and we expect Amazon to catch up to those capabilities over the next couple of years.

While Amazon hasn’t so far publicized any AI-powered features, it could do so in the near future. Amazon has investments worth $4 billion in Anthropic, an OpenAI competitor. Anthropic’s Claude 3 has proven its mettle in the AI landscape, outperforming all available options.

We will have to wait another few days as the top three players, Microsoft Azure, Amazon Web Service, and Google Cloud, share the official figures to ascertain Microsoft’s dominance in the market.

Which of the two, Microsoft Azure or AWS, do you find more user-oriented? Share with our readers in the comments section.