The end of a dynasty! Blizzard Entertainment has removed the Battle.net branding from its popular game launcher. The new version of the launcher is called Blizzard Launcher, and from now on, players will use this one for launching popular titles like World of Warcraft, Starcraft, Overwatch, and Hearthstone.

Blizzard announced this change in September last year, and the latest launcher update finally brought the plan into effect. Users who installed the new update were prompted to log in to their “Blizzard” accounts, without any traces of the Battle.net branding.

“Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls — Blizzard and Battle.net,” the company said on its blog.

The launcher only received the branding change with the latest update, as all the features remained identical as before.

However, despite the fact that Blizzard launcher has identical features as its ‘predecessor’, players aren’t so happy with the change, as many of them have already started missing the old launcher. There’s a big thread on Reddit, where players talk about the former launcher in a nostalgic manner.

“It’s such a minor thing, and sort of funny that it bothers me so much, but it’s going to take awhile to get used to the new icon on my system tray”, said one Redditor.

What do you think about this radical change? Will you be missing the Battle.net launcher, or you think the Blizzard launcher is a more appropriate name? Let us know in the comments below.

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