Fallout 4 release means more gaming, less porn, says Pornhub

Coinciding with the release of Fallout 4 on November 10, Pornhub saw a slight decrease in web traffic. Pornhub used “affinity” data provided by Google Analytics showing many of their 60 million daily visitors prefer gaming based on their Google searches and web browsing. Pornhub is speculating that Fallout 4 is the reason for the decrease in traffic on November 10.

“Google’s affinity data can also make assumptions about the particular type of games that someone is interested in. Based on this, we looked at the overall daily change on November 10th and found the largest decrease in traffic came from Sports Games Fans (-13.7%), followed by Action Gamers (-7.7%) then Adventure and Strategy Gamers (-7.2%). Interestingly, the smallest daily decrease came from Shooter Game Fans (-1.2%).”

If Pornhub bases their decision on the total amount of Fallout 4 sales across Xbox One, Windows PCs, and other platforms, it’s possible that Pornhub’s slight decrease in web traffic is related to the release of Fallout 4. There are probably millions of reasons to account for the slight decrease Pornhub experienced on November 10 other than Fallout 4, but an interesting look at the data, anyway.