KB5037000 introduces new app recommendations for Windows 11

Fortunately, they can be turned off.

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Microsoft released Windows 11 Insider Preview Build 22635.3495 (KB5037000) to the Beta Channel, and with it, the Redmond-based tech giant introduced 2 new Windows Spotlight experiences that will make the operating system even more interactive.

However, as a downside, Microsoft introduced even more app recommendations on Windows 11, suggesting you install apps you’ll probably never use.

In the Recommended area of the Windows 11 Start section, Microsoft will display app recommendations from Microsoft Store, based on the recent apps that you’ve used. Fortunately, the option can turned off, and it will not impact commercial devices (meaning you’ll be safe at work, ironically, the place where you could use better apps).

Another great thing is that this feature might not make it to Windows 11 after all. It’s currently available to Insiders and based on their feedback, the Redmond-based tech giant will decide if it gets a general release or not.

Building on top of recent improvements like grouping recently installed apps and showing your frequently used apps, we are now trying out recommendations to help you discover great apps from the Microsoft Store under Recommended on the Start menu. This will appear only for Windows Insiders in the Beta Channel in the U.S. and will not apply to commercial devices (devices managed by organizations). This can be turned off by going to Settings > Personalization > Start and turning off the toggle for “Show recommendations for tips, app promotions, and more”. As a reminder, we regularly try out new experiences and concepts that may never get released with Windows Insiders to get feedback. Should you see this experience on the Start menu, let us know what you think. We are beginning to roll this out to a small set of Insiders in the Beta Channel at first.


The full changelog of the KB5037000 patch can be read here.

More about the topics: Windows 11, Windows Update