Leak confirms the presence of State of Decay 3 at the 2024 Xbox Games Showcase
A leaked press kit mentions the rebranding of the Undead Labs, too
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A press kit leak has confirmed the State of Decay 3 trailer will be part of today’s Xbox Showcase event. Interestingly the last paragraph of the leaked press kit confirms the Xbox-exclusive State of Decay 3’s presence at Xbox Showcase. Besides, there’s a mention of the rebranding of the studio as well.
The leak confirms the presence of the new State of Decay 3 trailer at the Xbox Showcase 2024
X (formerly Twitter) user, @Gematsu, first spotted this press kit on Undead Labs’ website and uploaded it.
Here’s what is mentioned in the press kit that leaks State of Decay 3 details:
Undead Labs revealed its new brand during a highly anticipated Xbox Showcase presentation on June 9th, in the newest State of Decay 3 Trailer.
The press kit leaked by @Gematsu further details Undead Labs’ partnership with 51 Eggs. In the leaked document the studio talks about how it worked closely with 51 Eggs to align the studio brand with its evolution from indie to Xbox.
The leaked document has comments from Undead Labs chief of staff, Vicki Ebberts, and Nate Manny, founder of 512 Eggs. Ebberts’ comment is available in the document as well. And, we quote: It felt right — and also the right time — that our brand reflected how much we’ve grown and changed.
Talking of Manny’s comments, here’s what’s available in the press kit that leaks State of Decay 3 info:
The rebrand evolves the Undead Labs brand and elevates the role of the game studio brand within the category by building a brand world that feels substantial and immersive in a way previously reserved for games.
As we write, nothing is available on the company website except for a landing page where you can see five of the studio’s staff standing at the elevator’s door welcoming you to the studio.
Are you excited about the State of Decay 3? Drop your thoughts in the comments below.
